Introducing

The Aaon Group

On behalf of Matt Tobolski, President & CEO

We are introducing a new parent brand that brings our business units, AAON and BASX, together under a shared identity and vision for the future. Our business units will continue to operate as independent brands, while this new parent brand serves as the unifying identity that connects our organization together.

Today, the AAON and BASX brands have highly recognizable identities, distinct strengths, and clear positions in the market relative to competitors. However, because our historical parent company, AAON, Inc., shares a name and visual identity with the AAON business unit, our key stakeholders—customers, investors, and team members—have often experienced confusion as our company continues to scale.

This rebrand is designed to solve that problem.

By establishing a new and distinct parent company name and identity above both business unit brands, we are creating greater market clarity, making it easier for all audiences to understand the full breadth of what we offer—while preserving the heritage, strength, and uniqueness of both brands.

Importantly, what is not changing is just as critical:

  • Both AAON and BASX brand identities remain fully intact
  • Our strategy doesn't change
  • Our people and culture remain the heartbeat of our organization


This rebrand also creates new opportunities.

A unified parent brand gives us a stronger foundation for growth—allowing us to expand into new products, markets, and categories while bringing greater clarity and alignment across our business units. It also enables us to better leverage the trust and brand equity we’ve built over decades.

With that, it’s with great pleasure that I introduce our new name and identity:

"The Aaon Group"

Hierarchy

We recognize that a change like this may bring many questions, and we’re committed to providing the tools and resources you need to feel confident in this transition.

To start, please take a moment to watch the short video on this page.

Our new name and logo have been thoughtfully and strategically designed to reflect the incredible value we create today and the world-changing problems we will solve tomorrow. With a clearer expression of who we are, we have a stronger platform for where we are headed.

In the coming weeks, you’ll receive:

  • Clear instructions on any actions required from you or your team
  • Updated brand guidelines
  • Talking points to help communicate the change


Thank you for everything you do to build this company every day.

Cheers,

Matt Tobolski signature

Matt Tobolski